Fractional CMO Explained — A Fractional CMO (Chief Marketing Officer) is a marketing executive who can lead your marketing team and strategy on a part-time basis. Some businesses aren’t ready or can’t afford a full-time CMO; this gap is where fractional CMOs work best. They bring the experience, insight, and

As businesses grow, the need and demand for Chief Marketing Officers (CMO) become critical for revenue growth, value creation and sustainability. However, it is not always cost-effective to hire a full-time CMO, especially when there is a critical need for an experienced sales professional for a shorter period. This is

A fractional CMO is a part-time marketing executive who can come into an organization for a few hours a week and make a huge impact. A fractional CMO makes it possible for businesses to gain valuable insights from a well-trained marketing executive at a fraction of the cost of a

Marketing departments are finally shrugging off the pandemic’s effects. The 28th edition of the annual CMO Survey found that marketing spending increased by 10.3 percent within 12 months before February 2022 – the highest growth rate in more than a decade. Meanwhile, the size of marketing teams grew by an