A fractional CMO is a part-time marketing executive who can come into an organization for a few hours a week and make a huge impact. A fractional CMO makes it possible for businesses to gain valuable insights from a well-trained marketing executive at a fraction of the cost of a full-time, permanent CMO.
Having worked as a fractional CMO in the technology sector for the past few years, I often get asked, “When is the right time to bring on a fractional CMO?” There is not a single answer here — there are a number of different times throughout a company’s lifecycle that it can make strategic sense to bring in a marketing leader. READ MORE
