Build & Scale A Marketing System That Will Unleash Your Brand.
I help growth-stage companies build scalable marketing systems that drive sustainable success at a fraction of the cost of a full-time executive.
BRINGING BIG BRAND EXPERIENCE TO GROWTH-STAGE COMPANIES
My Fractional CMO business is positioned as strategy-before-spend, which is exactly what startup to growth-stage companies need, but rarely get.
Who We Serve
AT A GROWTH STAGE, CLARITY MATTERS MORE THAN ACTIVITY
You’ve built a solid product and you know marketing needs leadership to get you to the next stage. But you may also be hesitant to move forward without clarity. Maybe you’ve hit a growth ceiling. Maybe you don’t have a limitless budget to risk on the wrong hire, agency, or strategy. Or maybe past marketing efforts created more activity than results.
This hesitation is not a lack of ambition. It is a rational response to a complex and expensive decision.
Most growth-stage companies don’t fail because they avoid marketing. They struggle because they commit to execution before they have a clear, defensible plan. Without a system to prioritize the right moves in the right order, time and budget get diluted, teams lose focus, and growth stalls.
That’s why I created the Marketing Architecture Framework℠ (MAF).
MAF is a structured, decision-first marketing framework designed to give founders and leadership teams clarity before they commit to hiring or execution. It identifies blind spots, aligns strategy with real constraints, and delivers a clear, execution-ready marketing architecture you can trust.
I developed this system to take the guesswork out of modern marketing, so your next move feels informed, deliberate, and defensible.
Serving companies in the following industries:
Health, wellness & fitness brands can struggle to stand out in saturated markets. I build marketing systems that differentiate brands and turn visibility into sustained customer engagement and revenue growth.
(Experience: Keiser, Proteus Motion, Chisel Fit)
SaaS and tech companies can face challenges with brand awareness, product education, churn, and conversions. I develop marketing systems that educate, engage, and retain customers for long-term growth.
(Experience: Proteus Motion, Symantec)
Food & beverage brands are in a constant battle for customer loyalty in crowded markets. I turn consumer insights into strategies that drive repeat purchases and foster lasting loyalty.
(Experience: IHOP, Pepsi, Tabasco, Kate’s Real Food)
B2B and manufacturing companies can face long sales cycles and marketing-sales misalignment. I implement systems that generate qualified leads and fuel scalable growth.
(Experience: Keiser, Nissan)
Retail & eCommerce brands grow revenue by keeping loyal customers engaged and attracting new ones. I design strategies that build loyalty and promote product innovation to drive traffic and sales.
(Experience: IHOP, Keiser, Oakley)
What We Offer
EVERY GROWTH-STAGE COMPANY IS UNIQUE! It all starts with your personalized Marketing Architecture Framework ℠ report. From there, I offer additional engagement levels and budget-friendly price options to build an effective and specialized relationship for your brand.
LEVELS OF ENGAGEMENT
The Marketing Architecture Framework ℠ (MAF)
- Navigate modern marketing complexity and stop the guesswork with a proven system
- Each report is unique to your business and diagnoses your marketing blind spots & unlocks your hidden opportunities
- The input questionnaire takes approximately 15 minutes to complete and you’ll received your PDF report within 48 hours
- Each MAF report is generally 20-30 pages depending on the number of tactics selected
- Every tactic listed in the report will have a supporting tactical card. Each card lists everything you need to know about that tactic and how to run it
- Your report is designed to help you build a foundational marketing engine and scale or hire your team with clarity
- Delivery of complete Marketing Architecture Framework℠ report - $4,999 (one time fee)
- CLICK HERE FOR A SHORT VIDEO THAT EXPLAINS THE MAF IN UNDER 2 MINUTES
fCMO Engaged*
- First 15-days: Deeper dive to tighten and finalize your MAF strategy. Approve budget, marketing campaigns, hires, & KPIs
- Subsequent 3-6-12 Months: fCMO executes the strategy and all approved marketing intiatives for your business 12-15 hours/wk
- fCMO conducts weekly leadership, team & individual meetings
- fCMO identifies, hires, trains, evaluates tools, vendors, employees & contractors
- All of this done at a fraction of the cost of a full-time hire
- Plans range from $6,999 - $8,999 per mo (dependent upon length of engagement)
*A complete Marketing Architecture Framework℠ Report is included with an fCMO Engaged and/or fCMO Advisor plan.
fCMO Advisor*
- fCMO supports your marketing team as a strategic advisor in executing your MAF report. Emphasis in ensuring long-term growth with the least financial risk
- Lead progress and strategy evalutaion calls with your team twice-monthly with unlimited email correspondence
- Quarterly planning calls (90 days), for commitments of at least 3 months
- No engagement length requirement - $3,500 per mo
BRENNON BYNUM | Fractional CMO
WHO AM I?
In 20+ years in advertising and marketing, I have designed and executed strategies for companies ranging from early-stage startups to iconic Fortune 500 brands. And I know what it takes to grow from one into the other. A great strategy, commitment, and smart execution.
All startups and growth-stage companies have unique challenges, but no matter their size or budget, they all have one thing in common: The need to effectively utilize strategy before spend to grow in alignment with their objectives.
In creating The Marketing Architecture Framework ℠ (MAF), I have distilled all my experience into a clear and totally customizable system for taking the guesswork out of modern marketing, and giving startup to growth-stage companies a proven framework to plan, prioritize, and scale their marketing effectively.
BRAND EXPERIENCE
Recommendations
What Is A Fractional CMO?
Why spend a fortune on a full-time CMO when you can tap into top-level marketing expertise at a fraction of the cost? Introducing the Fractional CMO, your secret weapon for rapid (and affordable) business growth.
Fractional CMO’s offer the same skills and expertise as full-time CMO’s. They direct your marketing, lead your team and dive deep into your business, they devise winning strategies and connect you with the right opportunities – just as a full time CMO does. By hiring a Fractional CMO, your business can quickly benefit from the expertise of an experienced executive, without breaking the bank.
Fractional Partners / Trusted Advisors
Founders scaling fast often need more than marketing. A Fractional CFO, COO, CRO, or CTO can be the difference between growth and chaos. Trusted fractional advisors can complement strategy with financial and operational clarity.
The Marketing Architecture Framework℠ Explained In Under 2 Minutes
The Marketing Architecture Framework℠ (MAF) takes the guesswork and wasted spend out of modern marketing.
9 Signs Your Company Needs a Fractional CMO
Fractional CMO Explained — A Fractional CMO (Chief Marketing Officer) is a marketing executive who can lead your marketing team
For any questions about The Marketing Architecture Framework ℠, Fractional CMOs, or current pricing, just submit the form. I can also get you started on your MAF report or set up a free, no obligation 20-minute call to share how I can help you build a marketing system that drives real growth at a fraction of the cost of a full-time hire.
Brennon Bynum | CMO