Marketing departments are finally shrugging off the pandemic’s effects. The 28th edition of the annual CMO Survey found that marketing spending increased by 10.3 percent within 12 months before February 2022 – the highest growth rate in more than a decade.
Meanwhile, the size of marketing teams grew by an average of 12.2 percent over the same timeframe, with marketing executives now expecting the number of marketing professional hires to increase by 10.5 percent over the next year. READ MORE